Bali · Est. 2024 · Founder-led
Art-driven design that builds real value for your brand, product, and everything in between.
TinyWoolf · Boutique Creative Studio
Current availability
We keep 3–5 projects in flight so both founders stay on every brief. When we’re full, we open a short waitlist.
3–5
Concurrent projects, on purpose
100%
Founder-led, first brief to final delivery
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Stef de Groot
Co-Founder & Lead Software Engineer,
Birch Systems
Kanda and Kadek understood our vision for the brand and delivered a design that exceeded our imagination. We are very happy with the resulting branding, it hits the right spot in terms of being professional, yet also friendly. The seasonal themes, available in light and dark modes, could not have been any better. They have amazed us with their work and ideas, and we look forward to working together again.
Every system we build is made to last across channels, contexts, and time.
Complete systems for real-world use
We design complete brand systems with identity, guidelines, and applications, so your brand works consistently across every touchpoint.
Strategy before style
We research your market, audience, and positioning before shaping the visual direction.
Built to adapt across channels
From logo to campaign, your brand can move through packaging, digital, physical, and editorial spaces without losing coherence.
Every engagement combines strategy and creative, so your brand has meaning, direction, and a system built to work beyond the first launch.
Strategy
Brand positioning
Defining what your brand stands for, who it speaks to, and the role it plays in the market.
Naming
Creating names for brands, products, or experiences that feel distinct, memorable, and aligned.
Brand architecture
Structuring your brand ecosystem clearly across services, products, sub-brands, or future expansion.
Verbal identity
Building the tone, language, and communication style that gives your brand a recognizable voice.
Audience insight
Understanding the culture, behaviors, and perspectives that shape how people connect with your brand.
Messaging systems
Developing messaging frameworks and core narratives that keep communication clear and consistent.
Creative
Visual identity
Logo, typography, color, and the visual system that shapes how your brand is recognized everywhere.
Art direction
Guiding imagery, composition, motion, and creative execution to shape a cohesive visual language.
Brand guidelines
Creating practical systems and documentation to maintain consistency across every touchpoint.
Brand world
Extending the identity into digital, physical, and experiential spaces to create a complete brand presence.
Communications & campaigns
Designing campaign assets and communication systems that connect brands with the right audience.
Artwork & production
Preparing production-ready assets with attention to materials, finishes, technical accuracy, and execution.
01
Discover
Deep-dive into your brand, market, audience, and ambition. We ask the questions most studios skip.
→02
Define
Positioning, naming, and direction locked before any visual work begins. Strategy is the brief.
→03
Design
Visual identity system built from the strategy up. Every decision has a reason behind it.
→04
Deploy
Guidelines, assets, and applications delivered so your team executes the brand with confidence.
→TinyWoolf is a Bali-based multidisciplinary studio building art-driven, strategy-led brand systems for founders, F&B brands, and cultural institutions.
We stay small on purpose. We only take on 3–5 clients at a time, so every brand system gets the full attention of both founders, from first brief to final delivery.
Every project begins with its own context, people, and purpose. From there, we shape a clear course of work around what the brand truly needs.
With care,
TW
Founder / Design Principal
Kanda Putra
Kanda shapes TinyWoolf's identity practice through brand strategy, visual systems, and design direction, guided by the quiet discipline of Yogyakarta.
@berkanda
Co-Founder / Creative Director
Kadek Bagaskarra
Kadek shapes TinyWoolf's creative language through art direction, cultural sensitivity, and visual intuition, rooted in Bali's cultural landscape.
@gaskarraLet's work together
Tell us what you’re building, where you are in the process, and what a successful launch needs to achieve.
Message received.
We'll be in touch within 2 business days.
Talk soon, Kanda & Kadek
