Food & Beverages
Qaf Brand Identity
A coffee identity shaped by the care and movement of everyday brewing rituals.
Project Overview
Qaf is a French specialty coffee brand with a personal connection to brewing. Its name carries an Arabic reference from the founder.
Challenge
Express the brand’s personal character through a distinctive identity that remains clear and adaptable across everyday applications.
Approach
We distilled the movement of latte art into a compact symbol. Averia Serif Libre, Whitney, and Hoefler Text Italic connect typography to the mark, supported by Blue Light, Foam, Mocha, and Espresso.
Outcome
A cohesive visual identity extended across packaging stickers, Instagram direction, and merchandise, balancing expressive details with clear communication.
Project Credits
- Creative Director Kanda Putra, Kadek Bagaskarra
- Graphic Designer Kadek Bagaskarra, Bagus Ghaffar
- 3D Designer Kanda Putra
- Account Executive Anastasia Cecilia